Essential Work
In 2021, we changed
Albertsons
Polestar
Kaiser Permanente
Champion
First Republic Bank
Albertsons
Albertsons
Streamlining grocery shopping for millions
Albertsons, one of the largest food and pharmacy retailers in the US, was struggling to serve shoppers due to its disjointed digital ecosystem. We built a design system for all of their brand channels, cranked out a year’s worth of code, and had a seamless experience in people’s hands — in six months.
“Thank you for pushing us, and for pushing the boundaries.”
Jatin Pahuja
VP Product Management and User Experience, Albertsons17%
Increase in Albertsons for U loyalty program membership
51%
Increase in new customer registration rate
5%
Increase in digital sales YoY, and 248% on two-year stack
Polestar
Polestar
Electric driving built for a progressive future
Based on Polestar’s valiant vision of an electric future; we built an all new — guided — immersive and progressive experience, which sparked curiosity by simulating, first-hand, a digital test drive for prospective car owners.
“YML delivered exceptional work in just hours and days, which we expected to take weeks and months.”
Kyle Denlinger
Head of Digital and IT, North America, Polestar88%
Increase in time on page
190%
Increase in test drive sign ups
75%
Increase in car configuration starts
Kaiser Permanente
Kaiser Permanente
Introducing proactive care in a remote, distributed world
From tele-health to geolocation technology that bridges the digital and physical care experiences for patients, we designed and built Kaiser Permanente’s multi-platform design system.
#58 to #2
Gartner “Digital IQ” ranking has improved from
#3 to #2
On Forrester’s Index Score
3.1 to 4.6
Improved App Store rating from
Champion
Champion
Evolving an iconic brand into a lifestyle leader
We built a priority-focused roadmap — equal parts business and product — to elevate the brand’s e-commerce experience, emphasizing innovative features inspired by social commerce to re-establish and build prominence for Champion’s digital store.
“You’re not only managing change, but leading change.”
Brent Hoover
VP Champion Digital & Stores17%
Increase in AOV
26%
Increase in ARPU
13%
Increase in CVR
First Republic Bank
First Republic Bank
Bridging the physical and digital with world-class customer service
From an AI concierge, to handling client’s fraud claims without needing to lift a finger, we built and provided tools for FRB that take all of the hassle off of their client’s hands — ultimately ensuring FRB’s digital experience is a natural extension of their brand promise.
“Working with YML has transformed our designs and our mobile experience. There’s so much great creativity by YML’s team — we often just get out of the way and let talented people do the exceptional work and we’re all better off for it.”Senior Executive, First Republic Bank
Impact
We only called it work
— when it worked.
750M
Users impacted by YML-built products.“YML delivered exceptional work in just hours and days, which we expected to take weeks and months.”— Kyle Denlinger, Head of Digital, North America, Polestar (Volvo)
1m+
Engineers have engaged with Google’s AI and machine learning platform, Tensorflow, using educational resources built by YML.
190%
Increase in conversion for Polestar in less than four months after YML re-designed and engineered their new digital experience.
9.7%
Increase in membership sign-ups through Thrive Market’s optimized e-commerce experience, with product strategy and design led by YML.
8
Weeks from pitch to launch for YETI’s new bags collection, designed and built by YML. The launch sold out in 24 hours.
2x
Increase in conversion for California Pizza Kitchen after YML rebuilt their three separate systems — Olo, Paytronix and marketing database — into one.
10
Startup clients IPO’d or earned billion-dollar valuations in our 12-year history, most recently Polestar, Thrive Market and C3.ai.
We don’t make a single thing for the sake of conversation.
Everything we make is impactful, measurable, and meaningful.
“YML has helped with one of our critical goals of upleveling our brand and experience.”— James Meeks, Head of Product and UX, Thrive Market
Today, we lead the digital transformations of Fortune 500 companies and startups alike.
“YML doesn’t start with the what. They start with the why. They consistently deliver work that drives impact, always with excellent pace and quality.”— Vijay Yerraguntla, Vice President of Digital, State Farm
Leadership in the Press
How Ashish Toshniwal Empowers Companies Through Tech, Lifewire
Why and How Leaders Should Do More to Support the Black Community, Business Insider
This Agency Seeks to Put One Electric Car Company in Pole Position, Adweek
Campaign Chemistry Podcast, w/ Ashish Toshniwal
Stephanie Wiseman of YML: Five Things You Need To Create A Highly Successful Startup, Authority Magazine
How Farming Town Architect Stephen Clements Became YML’s Chief Creative Officer
Awards
Executives
Marcela Lay
2021 Women of
Inspiration Winner
Stephanie Wiseman
Campaign Leading
the Charge: Tech
Ashish Toshniwal
40 under 40 Class of 2021:
Silicon Valley Business Journal
Clients
Thrive Market
Fast Company Most Innovative Company — Grocery
3x Webby Winner in 2021 (Best E-Commerce App, Best Visual Design -Aesthetic, Best Mobile Visual Design -Aesthetic)
Fast Company Innovation by Design Winner for Retail Innovation and User Experience
State Farm
Webby Winner - Apps and Software - General Mobile & OTT Apps, Services & Utilities
Polestar
Fast Company’s Best Product Design 2021
Obie
Jay Chiat Winner for Healthcare Strategy
YML
Age Age
Customer Experience Agency of the Year (2022)
Campaign
Digital Innovation Agency of the Year Shortlist (2021 and 2022)
Awwwards
Best New Website (2021)
Ad Age
Standout Agency of the Year (2021)
Culture
Follow the change,
not the plan.
That’s been YML’s guiding light through dark times.
Hear directly from YML employees about how we’ve adapted our culture for a world that’s forever changed.
On Remote Work — Forever
— Marcus Thompson Content Designer, Los Angeles“Remote work is honestly just the hallmark of a forward-thinking, digital company. It really just represents the workplace of tomorrow, and it honestly lets you bring yourself to work in such a more honest way because you’re coming from a place of comfort, a place of your own choosing, as opposed to having to go to an office. So it’s really changed the way that I’m able to bring myself to everything that I do at YML.”
On Parental Support
— Melati Belot Director of Client Strategy, Atlanta“Being a working parent at YML, I’ve never had to worry about if I was going to have to trade off being a good Mom, and being good at my job. YML has promoted, supported and celebrated my motherhood, and that means more than I could ever describe.”
On Flex Friday
— Laura Polkus Creative Director, Portland“Having agency over how I use my time is really important to me, so having the option to end my day at 2pm on Fridays is so great. It was awesome having these kick off in the summer for what we were calling “Summer Fridays,” but I feel like the true perk is getting outside and enjoying those few extra hours of sunlight during the winter, now that our days are so short. Being able to work and get out and live your life is what it’s all about.”
On Preventing Burn-Out
— Jon Sontag Lead Designer, Cambria“When you love what you do, it’s really hard to not burn yourself out. Because you care about your work, and you care about how that affects the people you work with, how it affects your clients, and you want everything you do to be the best it can be. But here at YML, I work with a lot of really supportive people who are constantly trying to make sure that we all don’t burn out. And I feel like that really impacts the creativity and collaboration we all bring to the table because we have that time outside of work to recharge, take vacations, enjoy our hobbies, spend time with family, and that has just really created this amazingly friendly culture here at YML.”
On Giving Back to the Those in Need with Sparsha
— Sunil Kulkante Director of Engineering, Bangalore“Sparsha, meaning “touch” in Sanskrit, is an endeavor to make a difference in people’s lives and give back to society in our own small way. It’s a manifestation of heart, one of YML’s core values. When we started Sparsha about a year ago, it gave us the opportunity to contribute to the needs from various organizations looking for help. Personally for me, it’s given immense satisfaction to be able to help and make a difference, whether it be uniforms and books for tribal schools or beds and clothing for old age homes or food packets for the under-privileged. It’s been a satisfying journey and we hope to continue contributing for years to come.”
On Cultivating Black Talent with YML [BLK]
— AmberNechole Hart Senior Product Designer, Atlanta“I think one of the markers of “Does a company understand what it means to hire diverse talent?” (especially black talent) is: do they have a culture that is conducive to their growth and knows how to treat them? So when I came in, and I and a couple of other people said, “Hey, we need this organization, we need [BLK] for the employees that will be coming in to the future and those that are here now” it wasn’t like we were asking for it, right? It was us communicating a need. And YML said, “This is important to us, how can we help?”
On Hiring culture adds, not culture fits
— Ben Kuncz Senior Manager, Talent Acquisition, San Francisco“We have this saying here at YML around hiring, that I feel like speaks towards our dynamic hiring goals each year, which is to ensure we’re ‘hiring for culture adds, not culture fits.’ It really stems around this idea of bringing in different backgrounds and cultures and experiences to the table because that’s how you build products for the world. Hiring for culture fits will leave your culture stagnant, so we really want to add to our culture, not fit things into it.”
On Supporting continued education with Udemy
— Kaylee Zentai Project Manager, Atlanta“It’s one thing to work at a company that supports its employee’s professional growth. It’s an entirely different thing, though, when a company creates opportunities for its employees to expand their knowledge academically, while helping to alleviate the financial burden of that pursuit. YML offers a program to all of its employees to complete Udemy courses and be fully reimbursed for them. These courses have helped me fill a gap as I’ve shifted my career path at YML. This year has been a massive year for me professionally. The program has allowed me to take really big, fast steps forward in my career, building my toolset through online courses and getting to immediately implement what I’ve learned in a tactile way. I have loved taking YML’s investment in me, and investing it right back into the work we get to do.”
Team Make-Up
46%
Women (5% increase YoY)
87%
Immigrant executive team
55%
BIPOC
221
New hires (47% increase YoY)
88%
Retention Rate
12%
Turnover rate: less than half of the average among agencies (30%)
30%
Increase in Black representation YoY
Epilogue
Take charge of the future with a digital partnership that helps you get stuff done fast.